The UEFA EURO CUP 2024 is one the world’s biggest events, and except from watching that football – you see a lot of grass. So we took the chance to showcase Husqvarna’s innovative spirit and robotic lawn mowers, with a little dance. 

By connecting Husqvarna’s fleet of robotic lawn mowers to API’s following the games of the cup, we gave owners the possibility to root on their favourite team together with their automower.

So, whenever their favourite team scored a goooal, lawn mowers cheering for that team  started to cheer and dance in backyards. All over the world.

All three dances were inspired from some well-known players with very distinguishable moves: Christiano Ronaldo, Peter Crouch and Tomas Brolin.