Our mission with Visit Sweden was to attract more visitors while broadening the perception of Sweden as a destination of a different nature.

Science shows that spending time in Swedish nature can improve both physical and mental wellbeing. Together with medical professionals, we turned those proven health benefits into The Swedish Prescription—making Sweden the first country in the world to be prescribed.

“Sweden Aims To Become The First Medically Prescribed Wellness Destination”

“Sweden Is Marketing Itself As The World’s First Wellness Prescription”

“Sweden Becomes The First Country To Be Available On Prescription”

“Doctors Can Now Prescribe A Trip To Sweden To Improve Their Patients’ Health”