fredrik moberg // art director

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The Swedish Prescription

Campaign is live

Client: Visit Sweden

Role: Art Director

Agency: Prime Weber Shandwick

Our mission together with Visit Sweden is to make more tourists pay a visit to  our country, and broaden the image of Sweden as a destination of a different nature.

And other than being quite unique by nature, Sweden is actually good for your health. It’s  proven by science. And in these stressful times, anything that could make you feel a bit better is worth promoting. So with Sweden’s healing powers in mind, we teamed up with medical professionals and made it possible to prescribe a visit to sweden. Which makes Sweden the first country in the world to be offered on prescription.

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“Sweden Aims To Become The First Medically Prescribed Wellness Destination”

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Sweden Is Marketing Itself As The World’s First Wellness Prescription

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“Sweden Becomes The First Country To Be Available On Prescription”

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“Doctors Can Now Prescribe A Trip To Sweden To Improve Their Patients’ Health”

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