Dante’s Heartbeats
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Client: Hjärtebarnsfonden
Role: Creative Intern
Agency: ABBY.WORLD
Each year 1.300.000 babies are born with Congenital Heart Disease (CHD). One of today’s most common birth defects.
To raise awareness and drive donations for the Swedish Heartchild Foundation we sampled the heartbeat of one-year-old Dante, who was born with three heart defects, to create a new version of The Knife’s ‘Heartbeats’. The song formed the centerpiece of an integrated campaign on WHO’s International World Heart Day 2020.
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“Music Can Make A Difference. You Should Listen To This.”
“Edgy, Confounding And Compelling.”
“Powerful. Beautiful.”
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Survival to adulthood for children with congenital heart defects has increased, from an estimated 60 percent in the 1960s to about 97 percent today.
Swedish heart surgery has made great progress and today it is possible to carry out life-changing operations for heart defects that were previously impossible to overcome.
But even so, a congenital heart defect affects the whole life. For surviving adults, the risk of dying prematurely is three times greater.
Creative Intern
I worked on this campaign at different stages during my internships at Abby World – assisting in ideation, pitch decks, on set and with final art.