Komatsu is a japaneese manufacturer of construction, mining, forestry, and industrial heavy equipment. Our ask was to recruit engineers while also focusing on promoting the Komatsu brand and their values. 

To make a mark, we tapped into Komatsu’s japaneese heritage, and used anime to stand out from the otherwise very sterotypical marketing of construction.

And with these assets we highlight a very important intiatiative by Komatsu in Cambodia. Demining.