Husqvarna’s first robotic lawn mower saw the light of day a 30 years ago. But til this day the product is still fighting for attention in some corners of the world. 

Speaking of robots, there is one far more famous; the Mars Curiosity Rover aka the loneliest robot in the universe. Spending over 10 years in solitude on – you guessed it: Mars. Sent there by NASA to photograph the vast martian landscapes and collect earth samples. 

To showcase Husqvarna’s innovative spirit we created a software update that made their 150.000 robotic lawn mowers sing happy birthday, all at once, all over the world, celebrating the 10th birthday of the Mars Curiosity Rover. Leaving people with a few tear drops down their cheeks and putting Husqvarna’s robotic lawn mowers in a completely new spotlight: Tech media. 

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