Backyard Dreams
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Client: Husqvarna + Liverpool FC
Role: Art Director
Agency: Prime Weber Shandwick
As part of a multi-year global agreement, Husqvarna is the official groundskeeping partner of Liverpool FC, assisting the world’s most renown green keepers in maintaining the football fields of AXA Training Centre and Anfield in mint condition.
To kick of the partnership, we wanted to highlight Trent Alexander-Arnold, Virgil van Dijk and Kostas Tsimikas and what role their backyards played in their journey becoming some of the best players in the world. As most football dreams start in a backyard, Husqvarna can assist in making those dreams come true – by having your own lawn cut almost as perfect as Anfield.
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Content
Together with Liverpool FC’s content team we hosted three interviews, asking a barrage of questions ranging from the players’ idols when growing up to what they would name their newly accquired robotic lawn mowers. The content was published both on Liverpool’s and Husqvarna’s channels.
Trent Alexander-Arnold
Virgil van Dijk
Kostas Tsimikas
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A quick chat
”Almost” got Trent Alexander-Arnold’s ID on Battle.net after a hefty discussion about the latest Call of Duty while preparing for the shoot.