Komatsu is a japaneese manufacturer of construction, mining, forestry, and industrial heavy equipment. The ask was to recruit engineers and promote the Komatsu brand and their values. 

To make a mark, we tapped into Komatsu’s japaneese heritage, and used anime to stand out from the otherwise very greasy and sterotypical marketing within construction.

With the film(s) we got an unique opportunity to dive in to the heart of Komatsu and highlight one of their life-changing initatives in Cambodia, where they have modulated and rebuilt dozers to demin fields surrounding schools and villages.