fredrik moberg // art director

HEADER YOU

You

Award-winning

Client: Disney

Role: Art Director

School Project: Berghs School of Communication

Disney has touched the hearts and souls of alot of humans out there. However, the diversity amongst princes and princesses is not as impressive. 

In 2023 Disney turns 100 years, and to celebrate  this party and make it one that truly matters, Disney wants to include their audience in a way never done before.

Presenting Disney’s new movie ”YOU”. Giving You the control to create the main character that You want to see.

After the credits roll, Disney will store all the characters to get an honest insight into who their audience wants to see on screen. All the You’s will then help Disney to create stories, more diverse and inclusive than ever before.

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02_character_animation

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2021

Created in the bedroom during the midst of Covid-restrictions, and prior to… /imagine