Komatsu wanted to raise awareness of how its Smart Forestry technology helps restore forests and reduce the risk of wildfires.

To break away from a category dominated by product demonstrations, macho ideals and engineering specifications, we looked to Komatsu’s Japanese heritage and one of its most iconic storytelling traditions: classical anime. By replacing machinery clichés with a tiny hedgehog and his friends, we transformed a technical sustainability story into an emotional narrative. One that helped people understand how Smart Forestry makes forests more resilient to future wildfires.